http://cgb.com/browse.asp?page=380
Consolidated Grain and Barge is a leading grain origination company that deals primarily with Japanese customers buying non-gmo corn and soybeans. In an effort to ensure quality grains are being grown CGB has “Incorporated ISO 9001:2008 into their management systems.” This information is important for the end consumer to know that the grain he is purchasing has been through rigorous testing and met a multitude of quality control measures.
The ISO certification program offers a benefit for the consumer in knowing that what he bought is to the exact specifications he has requested. This results in the consumer paying a premium for the grain which in turn allows the grower to receive a premium above the market price, as well. CGB plays a key role in managing this crucial relationship between the grower and the end consumer. Providing ISO quality certifications will ensure a consistent quality product for many years to come.
arhodes3, 2 years ago | FlagI think that it is an interestin
g strategey on the part of the Japanese to create their own supply chains insted of simply forming stronger relationsh ips with their middle-men suppliers. I wonder if this is a trend that more large industries will start to take or if this is more of a unique situation
user0772, 2 years ago | FlagShort and sweet. A great example of improving the relationsh
ip by adding value to an existing product. This is Levitt's "augmented product," guaranteei ng a higher level of quality for the consumer. The customer wanted a quality product and CGB set up a system to measure and deliver grain quality. JSperry
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