Dominos has been in the news a lot recently because they have been attempting to change their taste. Dominos has always been known for their speedy delivery but has been near last for taste and quality. Dominos has taken lessons from coke and put them into making their new pizza. Dominos has gone through many consumer taste-testing sessions. With this new consumer information Dominos set out to make the perfect tasting pizza to go with their speedy delivery. From the advertising on the television and the web video connected to this article seems to show Dominos has succeeded in making a delicious tasting pizza. Dominos has taken lessons from coke, consumer ideas and preference, and formatted a pizza that will hopefully send them to the top of the pizza chart.

The experience Domino's has gained from making a new pizza is priceless. With the actions and thoughts Dominos has put into creating this new pizza could also be applied to any relationships they have. Like the pizza they stopped and asked what consumers what they weren't happy with and how would they like to see it change. They also had consumers taste test the product at every step along the way so that they knew the pizza would be perfect. Finally they had the perfect solution to their pizza problem. DOminos and other businesses could apply this to their relations. They need to stop and ask what their business partners want to see done and how they would fix it. Then apply changes and show the changes at various steps in the process. Then finally end up with a healthy and happy relationship. Many Companies start with their partners and shift down to the consumers, but in Domino's case they started with their customers and could apply this to every relationship they have. 

http://www.cbsnews.com/stories/2009/12/17/business/main5989576.shtml