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General Mills recently released its Corporate Social Responsibility Report.(CRS). The CRS is an annual report that lists the company’s goals for the year in several areas. This year it focuses on health, community, and environment. General Mills has improvements of nearly 50 percent in the nutritional profile since 2005. The company has added whole grains, vitamins, fiber, and calcium to several of its products and it has also reduced fat, sodium, and sugar. The report stated that the company plans to accelerate sodium reduction this year by reducing around 20 percent of the sodium in 600 SKUs by 2015. General Mills has also given $91 million to philanthropic needs which is up 4.3 percent since last year. The company is also actively seeking new and innovative ways to reduce waste and make a smaller carbon footprint. General Mills is putting forth an effort to become healthier, cleaner, and more giving. This report can help consumers identify the many programs General Mills is involved in.

 

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