Wal-Mart entered India with the idea of global expansion, but it has been faced with opposition that it usually does not face.  What did Wal-Mart do?  It adapted to the market conditions and made it work.  Instead of focusing its attention down the chain on customers, which Wal-Mart cannot do because of restrictions, it is focusing its attention upstream on the producers – the farmers.  This relationship is mutually beneficial because it gives Wal-Mart a valuable partnership within the country, which is important when entering new markets, and the farmers receive higher prices for their products as well as information and technology that are available through Wal-Mart and its affiliates.  Perhaps the higher productivity and incomes will alleviate some of the poverty problems and Wal-Mart will succeed in India.  This example is a good indication that adaptation and cooperation are the keys to successful entrance into a new market.

http://www.ndtv.com/news/india/how-wal-marts-wooing-indian-farmers-19777.php