Over the next year, Kraft foods is planning on acquiring Cadbury. The change will happen and is projected to increase the name brand of Cadbury and is meant to raise Kraft stocks over the next few years. The acquisition has many investors worried, because the amount of money being spent on the acquisition is projected to take a few years before investors see any type of payoff. Kraft foods also recently sold their frozen pizza branch to have the funds to acquire Cadbury, which was a major deal.

This acquisition is so significant, due to nature of the two companies. kraft is one of the top food producers in the entire world, and Cadbury is a major name, especially in Western Europe. Kraft has plans to improve organic production by 5% in the long term, and will own about 15% of the worlds confectionary market. Kraft shows promise in improving name brand quality and has great strategy to promote strong name brands, with the help from Cadbury, over the next few years.

http://www.forbes.com/2010/02/16/kraft-earnings-profit-markets-equities-cadbury-update.html