It would seem that this marriage would do well in the future, however Kraft initially did not have enough money to purchase Cadbury. Cadbury, while maintaining a very high potential (carrying 15% of the market), will still have challenges to face. The effect of merging two companies of different backgrounds and such different positions could prove harmful. With Cadbury being such a well-established British group, even the public in the United Kingdom has had opposition to the idea of merging. When does pride meet compromise? Clearly the agricultural market has had an effect on the financial position of Kraft, and it will be interesting to see if Cadbury will be treated as a full partner. There has been much exchange over bidding wars over the amount of stock and amount of cash offered. Another thing to think about is how to implement both companies. With that being said there will be a cost in assuring the companies merge successfully, the question is can Kraft keep its financial position currently. If all goes smoothly, its win win. That being said, I have to say that i love confectionaries...and i think this marriage is a "match made in heaven."

While the relationship may work in the long run and the prospects are good, I think that both companies have a lot of hurdles to overcome before gains are realized.  Kraft didn't have the money to acquire Cadbury at first, so they're weak from a financial standpoint after this acquisition.  Furthermore, it's hard to call this a merger because Kraft is treating Cadbury as a subsidiary rather than a partner.  What remains to be seen is what Kraft will do with the Cadbury name, and how the British, proud as they are of the Cadbury brand, will react.