Business Relationships

The Ethos and Starbucks Mission

In 2005 Starbucks committed to support Ethos Waters mission of helping children around the world get clean water. Through the sales of Ethos water, Starbucks said they would contribute $10 million to the humanitarian water program by 2010. With each bottle of Ethos Starbucks sells they contribute $.05 from US and $.10 from Canada. So far, the Starbucks Foundation has committed $6.2 million in grants. With this money 420,000 people that live in coffee-and tea  growing communities in East Africa and India are helped educated about water sanitation and hygiene.

Ethos and Starbucks relationship is very unique and I think a very good example of how large retailers like Starbucks can help small suppliers like Ethos. Furthermore, they are great examples of how small donations from each individual product can come together as a large sum of money and help make a difference. One question I have is, why aren't other companies doing this. 

http://ethoswater.com/index.cfm?objectid=3AD74272-F1F6-6035-B068E1C48A77AE99

 

Comments




  • Another Ethos article:


    http://money.cnn.com/2007/10/31/smbusiness/Ethos.fsb/index.htm

    mcurley, 2 years ago | Flag

  • I just came across this article as well that follows up on what I wrote about:


     


    http://www.intent.com/intentteam/blog/sustainable-leadership-qa-peter-thum-ethos-water

    mcurley, 2 years ago | Flag

  • Michele-


    I am really glad you chose to discuss the B2B relationship with Starbucks and Ethos Water. I found it an ingenius idea to allow people to feel good about about purchasing a product because some of their money goes to donation. I also wonder why more and more companies don't contribute is some way to a cause. I would much rather buy Ethos over Evian because I know some of my money is going to a good cause. 


     


    Cheers, 


    Jacqueline 

    jgrossn2, 2 years ago | Flag

  • I definitely agree that more companies should be assisting smaller companies that have such a great value system.  Starbucks' pledge to contribute $10 million to the humanitarian water program by 2010 just goes to show that large corporations can still do good in the world today.  If more companies take on a partnership like Starbucks did with Ethos water, our world would be in a much better place.

    atyrrell, 2 years ago | Flag

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