The organic food market is taking a hit from the impact of the recession. Sales dipped 17% according to the Organic Market Report of 2010. Many people have chosen to cut out organic products as a way to save. However, according to a UK supplier, Devonbased Riverford Organic, organic sales are still doing well primarily in the Southwest United States. This company has established itself as a company that values the flavor of the foods as well as ensuring that the products are organic. By having customers give feedback through an annual customer survey, the company is aware that the brand loyalty is found within the great flavor of the foods. This differentiation has kept sales up through the loyalty of the customers. Another strength in having a customer survey helps the company stay aware of what the customers value in a product. As a result, the Devonbased Riverford is in the position to better fulfill these needs. Although the company has high hopes for the future, they believe that organic products may become a thing of the past as government regulations tighten on local produce.  

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