UTZ Certified Good Inside is a program tried to creating open and transparent market place for agricultural products. Its vision is to achieve greater sustainable agricultural supply chains by farmers who are professionals implementing good practices that lead to better businesses. And by the food industry takes responsibility by demanding and rewarding sustainably grown products.

In the first quarter of 2010, 32042 metric tons of UTZ Certified Good Inside coffee was purchased by coffee roasters and brands. This is the highest volume in the history.  UTZ Certified Good Inside coffee helps farmers manage their farms by trains farmers,  facilitates farmers with common problems in the coffee farming and provide farmers knowledge agricultural practices and global coffee market. The UTZ Certified sustainability program helps farmers grow their coffee professionally and care for their local communities and the environment.

When roasters and brands buy UTZ Certified coffee, they know where if came from because UTZ Certified provides complete resources. Thus, UTZ Certified increasing demand for coffee production and willingness to invest in coffee market.  

Article: http://www.flex-news-food.com/pages/29431/Coffee/utz-certified-farmers-sell-record-volume-sustainably-sourced-coffee.html

video: http://www.youtube.com/watch?v=fDmxw7oYe28&feature=related