One of my favorite parts about Columbus, Ohio is the Short North. I enjoy all the independent restaurants and shops.  I just read an interview with a local business owner, Ryan Vesler, owner of the popular t-shirt company Homage.  He is opening a shop in the Short North soon, and has a great interview in the Metropreneur.

Before starting Homage, Ryan said he was selling vintage clothes on eBay-- he says it was that experience that gave the biggest insight into the importance of customer service and his relationships with customers.

This is such an interesting insight, particularly because the natural assumption is that e-commerce eliminates customer service. 

What do you all think?  Do you have any experiences with e-commerce and outstanding customer service, or a bad experience from a lack of e-commerce customer service?