Its so secret that in the past year, McDonalds has beefed up their menu. Certified Angus Beer burgers have invaded the iconic McDonalds menu, and customers seem to love them. The third-pound lineup includes: the deluxe, mushroom & swiss, and the savory bacon and cheese. The burgers are made with USDA-inspected Angus beef and are intended to be more "gourmet" than the average McDonald’s offering. For instance they come on "bakery-style" rolls in order to appeal to those who would normally opt for a different burger chain over the golden arches.

With $3.99 a pop, McDonald’s is able to sustain a more competitive advantage against restaurants with a higher quality alternative to fast food. Not only does this relationship work for McDonald’s, the Angus Beef brand is further instating themselves as the affinity in beef.  Boasting that less than 8% of all beef makes the cut, Angus Beef is continuing to find their product in American’s hands, or for that matter American’s stomachs with this business-to business relationship with McDonald’s.

http://www1.mcdonalds.com/angus/