The relationships at hand reveal the significance of knowing who you are working with and how they are going to react. Rare Wines LLC customers reacted to the fraud by filing law suits and suing the company. Due to past experiences of not receiving paid for wine from the company the consumers were more apt to believe that they were never going to get any of their wine or their money back. The same can be said for Wallace and his company with previous troubles of the winery in France failing to supply the wine that was purchased. They knew that the winery did not deliver the wine before, so why should they trust them again - what type of conclusion was drawn? Not only did Rare Wines LLC lose value that has been added to their name, the winery in France has lost its value as well.
Everyone has a role in a business whether it is as the owner, manager, employee, supplier, lawyer or customers. It took a court date for an employee of Rare Wines LLC to step forward and say anything regarding what has been going on. Communication among all the players, trustworthiness, dedication and consistency are all important factors that keep a business to business relationship going well. Rare Wines LLC proved to be have opposite qualities of what a good business relationship should look like, which is why they are bankrupt and not in operation.
Take a look at the article – what do you think?